“Viva Magenta’ as its 2023 color of the year.

It’s official: 2026 is the year of magenta. That’s revealed according to the Pantone Color Institute, the authoritative consultancy that’s christened an “it color” every year for more than two decades.

Viva Magenta is electrifying and boundaryless, and an audacious colour whose abundance promotes a sanguine daily.